
  Dr. J,
   
  Why can't fast food be made healthy? And why has the cost of 
  fast food not inflated over the years the way other things have?
   
  Sincerely,
  Buy-Curious
   
   
  Dear Buy,
   
  Fast food could be made good for you, but no one would eat it. 
  Good food is available to you right now. Go buy a bag of carrots 
  and munch on those until your craving for something hot, smothered
  with cheese and mayonnaise or ranch sauce with a name like
  Santa Fe or Triple overtakes you. 
   
  The main reason fast food is bad for you is economics. The goal of
  fast food is to make money, not to nourish you. A good burger
  made with a quarter pound of meat or more, quality bun and  fixin's 
  would easily  run you $6 bucks without the fries and drink. A typical
  fast food cheeseburger is about 1/10 of a pound of ground beef. You'd 
  have to be very tiny to get anything out of that. So in order to make a 
  tiny amount of meat taste like it just came off the grill, you have to 
  screw with it ... hard core. A little salt and pepper will just not do. You 
  need some serious punch to taste anything. Don't believe me? Go to 
  the store and buy a pound of the 
  best hamburger you can find. Get some of that good Angus beef everyone
  is talking about these days. Then divide the pound 10 ways, flatten one of
  those patties out flat, fry it and eat it on a bun with ketchup mustard pickle 
  onion. Now, if you can taste that meat and find it remotely enjoyable, I'll
  kiss you straight on the  lips. 
   
  The fast food industry is not like the restaurant business. Oh sure, they
  cook stuff and clean stuff and you eat there, but the real distinction is in
  quality. A real restaurant wants to provide the customer with a great dining
  experience as well as make some cash. Fast food is all about the money. 
  It is a for-profit endeavor in which all aspects of the business are set forth
  to separate you from your money. Fat, sugar and caffeine are all very 
  addictive substances. High carb, high calorie meals make your blood
  sugar spike and then drop. When it drops, you get hungry and when you
  get hungry, you are going to crave that very same stuff that drove your
  blood sugar up in the first place. The industry knows this and designs its
  menus around the concept. 
   
  I never used to eat at  McDonald's at all. I was a Burger King man. But I started
  eating at Mickey D's because it was free (actually,  I was stealing from a 
  McDonald's Express at the ISU Student Union ... they just didn't care what 
  happened there). After a while, I started craving their food. I'd have an 
  eggamuffin or a double cheeseburger for breakfast and by lunch time I'd 
  want another (luckily it was even easier to steal at lunchtime). Granted this
  isn't a massive scientific example but as anecdotal evidence goes, it's 
  pretty good. Why would anyone get hooked on food they otherwise found
  a bit dull when compared to similar items from other burger joints?
   
  The only way this paradigm will shift is if Americans suddenly get a mad
  hankering for fresh food that isn't BURSTING with flavor but tastes good
  in the traditional  sense. Learn to love the taste of a fresh tomato or some
  fresh baby spinach. Even a nice fresh pork chop or chicken breast that
  wasn't soaked in saltwater solution before being quick frozen in a three
  pound bag. Until we do, we are not just feeding ourselves, but the monster
  as well.