If you're like me, and I know I am...

Friday, October 06, 2006

People who say 'proactive' make me ill and angry


"I'm proactive!" -Sloth


I'm so sick of people using the word proactive like it actually adds
meaning to any given sentence that I could spit ... right on them,
seconds after they say it. Proactive is made-up, meaningless,
overused, misused and stupid, stupid, stupid!

The word "proactive" was invented by psychiatrist Victor Frankl
to describe "a person who takes responsibility for his or her life,
rather than looking for causes in outside circumstances or other
people." So it was psychobabble from day one. But it was good
psychobabble so, of course, it was eventually adopted as
managementspeak: the super Orwellian term used to describe
the bullshit that comes out of the mouths of business types to
mean "having an orientation to the future, anticipating problems
and taking affirmative steps to deal positively with them rather
than reacting after a situation has already occurred."

Like I said, bullshit. Bullshit, bullshit, bullshit!

The word is a pseudo-intellectual adverb that halfwits stick in front
of any given verb to try and make themselves sound professional.
"We need to proactively look for ways to cut down on waste." Wouldn't
that sentences mean exactly the same thing without "proactive" in there?
I think it would. Let's try. "We need to look for ways to cut down on waste."
Hmmmm. Guess so.

Using foresight, intelligence and skill to address problems before they
get out of hand isn't "proactive," it's just not stupid. Unlike people
who use the word "proactive" with a straight face.

1 comment:

Dennis Fleming said...

The word proactive can be used to succinctly express the concept of examining systems and looking for faults or inefficiencies in order to prevent reacting to problems cause by those faults or inefficiencies.
Take a freaking pill!