Counting Filthy Lucre

I'm currently working on a project with a hacker of my acquaintence. Not on hacking itself, mind you, just some cool ways to make some filthy lucre using a combo of his computing skills and my writing/pr knowledge. The Internet seems like this huge place where a man can get rich (Lord knows some do) but mostly it is a big waste of time. How many people running eBay stores are even self-sufficient let alone rich? An idea will strike like lightning one day and then me old mate and me will be stinkin'... rich that is.